PRIVACY POLICY

Last Updated: March 21, 2025

1. INTRODUCTION

Welcome to easyCharging. We respect your privacy and are committed to protecting your personal data. This privacy policy explains how we collect, use, disclose, and safeguard your information when you use our mobile application (available on Apple App Store and Google Play Store) and website (collectively referred to as the "Service").

Please read this privacy policy carefully. If you do not agree with the terms of this privacy policy, please do not access the Service.

2. DATA CONTROLLER

easyCharging is the data controller and responsible for your personal data (collectively referred to as "easyCharging", "we", "us", or "our" in this privacy policy).

3. DATA WE COLLECT

We collect several types of information for various purposes to provide and improve our Service to you:

3.1 Personal Identification Information

• Name
• Email address
• Phone number
• Postal address (for shipping RFID tags and billing purposes)
• Username and password

3.2 Payment Information

• Credit/debit card details
• Billing address
• Transaction history

3.3 Location Data

• Geographic location of your device (with your consent)
• Charging station usage history
• Charging preferences

3.4 Technical Data

• IP address
• Browser type and version
• Device type
• Operating system (including iOS and Android version)
• Time zone setting
• Device identifiers
• App store information (including download source, app version, and installation ID)

3.5 Usage Data

• Pages visited
• Features used
• Time spent on the Service
• Search queries
• Charging session data

4. HOW WE COLLECT YOUR DATA

We use different methods to collect data from and about you including through:

4.1 Direct Interactions

When you create an account, subscribe to our service, request marketing to be sent to you, or otherwise communicate with us.

4.2 Automated Technologies

As you interact with our Service, we automatically collect Technical Data about your equipment, browsing actions, and patterns. We collect this data by using cookies, server logs, and other similar technologies.

4.3 Third Parties

We work with third parties who provide us with certain data:

• Meta Pixel: For advertising and analytics
• Google Ads: For advertising services
• HotJar: For user experience analytics
• Payment processors: For transaction processing

5. HOW WE USE YOUR DATA

We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances:

5.1 To Provide Our Service

• Create and manage your account
• Process payments
• Locate and enable charging stations
• Ship RFID tags to your address when ordered
• Provide customer support

5.2 For Business and Marketing

• Improve our Service
• Develop new features
• Conduct data analysis
• Send promotional communications (with your consent)
• Measure advertising effectiveness

5.3 For Compliance and Security

• Detect, prevent, and address technical issues
• Enforce our terms of service
• Respond to legal requests
• Protect our rights and properties

6. DISCLOSURE OF YOUR DATA

We may share your personal data with:

6.1 Service Providers

Third-party vendors who perform services on our behalf (payment processing, data analysis, email delivery, hosting services, customer service).

6.2 Business Partners

Charging station operators, payment processors, and other partners with whom we collaborate to offer our services.

6.3 Advertising and Analytics Providers

• Meta
• Google
• HotJar

6.4 Legal Requirements

We may disclose your information where required by law, regulation, or legal process.

7. INTERNATIONAL TRANSFERS

We operate in 6 European countries. Your data may be processed in countries where we operate or where our service providers are located. We ensure appropriate safeguards are in place when transferring data outside the EEA.

8. DATA SECURITY

We have implemented appropriate security measures to prevent your personal data from being accidentally lost, used, or accessed in an unauthorized way. We limit access to your personal data to those employees, agents, contractors, and other third parties who have a business need to know.

9. DATA RETENTION

We will only retain your personal data for as long as necessary to fulfill the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements.

For account information: We retain your data as long as you maintain an active account, plus a period of 2 years after account closure.

For payment information: We retain transaction data according to financial regulations, typically 7 years.

10. YOUR LEGAL RIGHTS

Under the GDPR, you have various rights regarding your personal data:

10.1 Right to Access

You can request copies of your personal data.

10.2 Right to Rectification

You can request that we correct any information you believe is inaccurate or complete information you believe is incomplete.

10.3 Right to Erasure

You can request that we erase your personal data, under certain conditions.

10.4 Right to Restrict Processing

You can request that we restrict the processing of your personal data, under certain conditions.

10.5 Right to Object

You can object to our processing of your personal data, under certain conditions.

10.6 Right to Data Portability

You can request that we transfer the data we have collected to another organization, or directly to you, under certain conditions.

10.7 Right to Withdraw Consent

You can withdraw your consent at any time where we are relying on consent to process your personal data.

To exercise any of these rights, please contact us at [privacy@easycharging.app].

11. COOKIES AND TRACKING TECHNOLOGIES

Our Service uses cookies and similar tracking technologies to track activity on our Service and hold certain information. You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent.

For our mobile applications (iOS and Android), we use mobile analytics tools and technologies similar to cookies to track user activity and app performance. These technologies may include mobile SDKs (Software Development Kits) that collect information about how you interact with our application.

11.1 Types of Cookies We Use

• Essential Cookies: Necessary for the operation of our Service
• Functional Cookies: Remember your preferences and settings
• Analytical/Performance Cookies: Understand how users interact with our Service
• Targeting Cookies: Deliver relevant advertisements and track campaign performance

We use Cookiebot by Usercentic to manage cookie consent and ensure GDPR compliance. This tool helps us provide you with transparent information about cookies and gives you control over which cookies you accept.

11.2 Third-Party Tracking Technologies

We use:

• Meta Pixel: For advertising and conversion tracking
• Google Ads: For advertising and conversion tracking
• HotJar: For analyzing user behavior and improving user experience
• Cookiebot by Usercentic: For cookie consent management and GDPR compliance

You can opt out of targeted advertising by visiting:

• Facebook: https://www.facebook.com/settings/?tab=ads
• Google: https://www.google.com/settings/ads
• HotJar: https://www.hotjar.com/legal/compliance/opt-out

12. CHILDREN'S PRIVACY

Our Service is not intended for children under 16 years of age. We do not knowingly collect personal data from children under 16.

13. CHANGES TO THIS PRIVACY POLICY

We may update our privacy policy from time to time. We will notify you of any changes by posting the new privacy policy on this page and updating the "Last Updated" date. For significant changes, we may also provide notification via email or through in-app notifications. Updated versions of our mobile applications may also contain revised privacy terms, which will be communicated during the update process in the Apple App Store and Google Play Store.

14. CONTACT US

15. SUPERVISORY AUTHORITY

You have the right to lodge a complaint with a supervisory authority in the EU member state where you reside.